MoneyMax names CEO’s son deputy chief operating officer

Promotion forms part of the succession plan.

MoneyMax Financial Services has promoted Lim Chun Seng, the son of its executive chairman and chief executive, to group deputy chief operating officer as part of its succession planning.

The Catalist-listed pawnbroker said the appointment takes effect on 27 March and that Lim, 33, will support the chief operating officer in overseeing group operations and executing strategic initiatives.

The board said the promotion followed a review of his qualifications, working experience, and performance since he joined the group in 2018.

Lim is currently group general manager and has previously served as head of MoneyMax Leasing and MoneyMax Assurance Agency, as well as general manager across several units in Singapore and Malaysia.

MoneyMax also disclosed that Lim is the son of executive chairman and chief executive Lim Yong Guan and chief operating officer Tan Yang Hong, and the nephew of non-executive director Lim Yong Sheng.

It said he holds no shares in the group and that there is no conflict of interest.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia