Here's how Dairy Farm plans to win back its customers in Malaysia

But there's a downside.

CIMB noted that Dairy Farm management is showing some actions to realign the team's strategy. To regain its market share in Malaysia, Dairy Farm is investing in 'margin points' to snare its customers back.

Here's more from CIMB:

The downside, though, is that margins may not return to the lucrative levels enjoyed in the past. In addition, Dairy Farm has opened its first two mini-marts to complement its Giant hypermarkets.

In Singapore, the group has rebranded its mass-market banners as Giant. There is now a more cohesive attack strategy with Giant as the face of Dairy Farm's mass-market banner in Malaysia, Singapore and Indonesia.

Lastly, losses for Mannings China have narrowed and the rationalisation of its stores is at its tail end.

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