, Singapore

This is how generous ThaiBev is

It recently splurged $150,000.

In a statement, Singapore Exchange (SGX) announced today that the Bull Charge 2012 charity run contributions have crossed the $1 million mark with Thai Beverage Public Company Limited (ThaiBev) donating S$150,000.

ThaiBev, a Diamond Bull Sponsor, has been a steadfast supporter and partner of the charity run since its inception in 2006. It is also the biggest corporate sponsor for Bull Charge 2012. In its ninth consecutive year, the Bull Charge will be held at The Float@Marina Bay on 16 November 2012, Friday, at 4.30pm.

The run will raise funds in support of four beneficiaries: Asian Women’s Welfare Association (AWWA), Autism Association (Singapore), Fei Yue Community Services and Shared Services for Charities, for three years, from 2012 till 2014.

Mr Thapana Sirivadhanabhakdi, ThaiBev's President and CEO, said: "ThaiBev is proud to support the SGX Bull Charge for another year and to contribute to improving the lives of its beneficiaries with our sponsorship. This special charity event brings the community together for a good cause and has been an important part of ThaiBev's annual corporate social responsibility programme in Singapore since 2006."

Mr Magnus Bocker, CEO of SGX, said: “I am heartened by ThaiBev’s commitment to supporting charities in the Bull Charge. As a long-standing sponsor of our annual charity run, they are truly a leading example of good corporate citizenship. I strongly encourage companies who have yet to sign up to join us in raising funds for charity.”

Over the past eight years, The Bull Charge has raised more than S$17 million for various charities. 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.