Singaporeans Asia Pacific's biggest spenders on dining

They splurge US$262 monthly on meals.

According to MasterCard's latest survey on Consumer Purchasing Priorities – Dining, in terms of spending, Singaporeans take the lead as the region’s top spenders on dining, with an average monthly dining spend of USD262. Japanese and Chinese consumers follow closely behind with an average monthly dining spend of USD225 and USD203 respectively.

In contrast, the region’s smallest spenders – India and Indonesia – spent only USD17 and USD19, or 3% and 4% of their monthly household income on dining respectively.

“There are big differences between the various cultures in the Asia/Pacific region and their tipping habits, and it’s always interesting to see how this is reflected in the research. It is also interesting to see the convergence of the growing online connectivity of Asia/Pacific consumers and their passion for food,” says Georgette Tan, group head, Communications, Asia/Pacific, Middle East & Africa, MasterCard.

“Food blogs are playing an increasingly influential role in Asia’s food scene, turning both locals and tourists alike to the best eats in town and placing lesser-known eateries on the radar of the keen, tech-savvy diners.”

Going online to check for credit card promotions available also remains popular, particularly in markets such as Singapore, Hong Kong and China where about 1 in 2 respondents do so regularly. Across Asia/Pacific, however, the frequency drops slightly to an average of 1 in 4 markets.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia