ThaiBev buys Sabeco for $6.52b

It sees it fit for its emergence as the largest Southeast Asian beverage firm.

Thai Beverage Public Company Limited (ThaiBev), through its associate Vietnam Beverage, successfully bought 53.59% of Saigon Beer - Alcohol - Beverage Joint Stock Corporation (SABECO).

According to an announcement, the aggregate price for all the sold shares is at $6.52b (VND109.97t)

Vietnam Beverage submitted its bid to Thailand's trade ministry for 343,642,587 shares for a price of $18.96 (VND320,000) each.

Vietnam Beverage will be financing its payment and related transaction expenses through a mix of its existing equity capital and loans provided to it by BeerCo.

Sabeco has been known for its brands like Saigon Beer and 333 Beer. The company focuses on producing beverages and processing foodstuffs and trading beer, alcohol, and wine, amongst others.

ThaiBev said, "The Acquisition will enable the Group to expand in an important regional market for the Group’s products, increase the Group’s product offering, and provide the Group with immediate access to an extensive local distribution network. Sabeco has strong financial performance with margin expansion potential."

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia