SPH, Bridge C set up $50m fund for aged care in Japan

Japan’s elderly population is sighted to grow 37% by 2025.

Singapore Press Holdings (SPH), through its subsidiary SPH JPAM, has entered into a partnership with Japanese asset manager, Bridge C Capital (Bridge C), to invest $50m on aged care and healthcare assets in Japan, the company announced.

The seed equity provided by SPH will be put into building senior housing, nursing homes and medical office buildings in Japan, in line with the companies’ strategy to leverage the rising demand for elderly care facilities in the country.

According to a study by IPPS, Japan’s elderly population, those 65 years of age and above, is projected to increase from 28.0% in 2017 to 37% by 2025.

Bridge C will manage the properties in Japan, operating their marketing and deal sourcing.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia