Daily briefing: Fire at NUS, bellhop turned rescuer

Here are the stories from around the web that Singaporeans are talking about including Mr Cheong Yip Seng’s tell-all book.

Mr Cheong Yip Seng has released ‘OB Markers - My Straits Times Story’. Know more about it here.

A projector in one of the lecture theatres in National University of Singapore caught fire, prompting the evacuation of about 260 people on Monday. Read about it here.

Bellman Kenggatharan Suppiah saved the life of a choking man. Find out more here.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia