Singapore remains Western Australia’s top APAC market in 2024

Family travellers accounted for 35% of total visits.

Singapore continues to be the largest Asia-Pacific market and the second-largest global market for Western Australia, attracting 99,000 Singaporean visitors from YE June 2023 to YE June 2024—a 19% increase year-on-year (YoY).

In YE June 2024, Western Australia attracted 29% of all Singaporean travellers to Australia, with family groups accounting for 35% of total visits—marking a 106% increase YoY.

Solo travel also gained momentum, with 35% of Singaporean visitors travelling alone, marking a 4 percentage point rise YoY.

Western Australia’s market share of Singaporean visitors to Australia grew from 27% in June 2023 to 29% in June 2024.

Additionally, Singaporean travellers contributed significantly to the local economy, spending $233m in Western Australia, which accounted for 21% of their total expenditure in Australia.

Western Australia also captured 48% of the market share for Singaporean family travellers, up from 31% in YE June 2023.