STB signs a three-way deal with SIA and Changi Airport

The three entities will jointly invest $33.75m.

The Singapore Tourism Board has signed a new joint-agreement with Changi Airport Group and Singapore Airlines to promote inbound travel.

Under the partnership, the three entities will jointly invest $33.75m, the highest-ever amount to promote Singapore as an attractive stopover and twinning destination.

The efforts will focus on promoting Singapore as a stopover or twinning destination for travellers from across the globe. This augments the previous approach of only targetting travellers from specific long-haul markets such as the USA and Europe.

Another key focus is the expanding of marketing program to attract business and MICE visitors.

The new deal will also refresh the Free Singapore Tour (FST), which provides transfer passengers with a “free taste of Singapore’s offerings”. According to a joint release by Changi, SIA, and STB, the Free Singapore Tour has been well-received, pulling in 59,000 passengers last year, up 8% from the previous year. As of April 2017, it was rated as one of the top ten tours on popular travel website TripAdvisor’s “Top Tours in Singapore”

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia