Tourist spending still down even as number of visitors inch up

Total tourist numbers rose 0.4% in November.

A total of 13.8 million tourists flocked to Singapore from January to November 2015, according to data released by the Singapore Tourism Board.

After declining steeply from January to April, visitor arrivals staged a recovery from May onwards on back of double-digit growth in arrivals from China.

The number of Chinese visitors—who make up one of Singapore's largest tourism markets—rose 21.2% from January to November. Over 1.9 million Chinese tourists flocked to Singapore over the period.

However, the growth in visitor numbers failed to translate to higher tourism receipts. As of the most recently available data in the second quarter, overall tourism receipts stood at $5.2 billion, down 9% year-on-year. The STB said that this decline was mainly on back of lower spending on accommodation, sightseeing, entertainment and gaming.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia