Chart of the Day: Why flexible workers go to their office

The majority go to the office to talk to their colleagues more efficiently.

More than half of Singaporean employees, who work in a hybrid mode, said they go to the office to communicate more efficiently with their co-workers, said HubSpot in its latest study.

This percentage is higher than those who return to the office just to connect with their colleagues, according to this chart.

“Despite living in a world where social media and technology are at our fingertips, employees feel more disconnected than ever. But, we’ve learned that the quantity of interaction doesn’t equate to the quality of high connection. Employees are seeking more meaningful ways to connect in-person and online, rather than simply more ways to communicate,” said Eimear Marrinan, Sr. Director of Culture, HubSpot.

Follow the link for more news on

Chart of the Day

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia