, Singapore
Photo by Priscilla Du Preez on Unsplash

Does money matter in love? 92% of men say they will date women who earn more

On the contrary, women are willing to date men who earn less. 

Economic uncertainty has led single men to be more specific about the earnings of the person they date, a study by Lunch Actually showed.

In Singapore, 92% of men say they will date somebody who earns more. On the contrary, 41% of women are willing to date men who earn less.

For more than half (52%) of singles, it is important to know their partner's financial situation once they get into a relationship. 

“However, it does not necessarily mean that singles are focusing on only having financially stable partners,” said Lunch Actually, adding that 49% of singles will still consider going on a second date based on how well they get along during the first date, and 39% say the date partner's character matters more than their employment status. 

“Coming out of the pandemic this year, it has been challenging for most of us, as we are now facing financial uncertainty. However, our survey has shown that for most singles in Singapore, price increases have not impacted much on their dating life," says Violet Lim, CEO and Co-Founder of Lunch Actually. 

“Many singles in Singapore who are financially stable are prepared and ready to find the love of life even as there is a risk of a global recession in 2023,” Lim added.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Here’s what an advanced security firm looks like
AETOS offers training courses on security, technology, and facilities management. 
Why long-term investments are key to surviving inflation
BetterTradeOff CEO Laurent Bertrand recommends investing in alternative asset classes.
What hinders manufacturing firms from lowering their carbon footprint
Chevron Singapore Country Chairman Law Tat Win said the right policies and partnerships are needed for a cleaner energy shift.