INFOGRAPH: Say hello to techie Singaporean moms

89% of mums share technology experiences with their children.

According to McCann Truth Central, moms are twice as likely to treat their children with technology than chocolate

The report reveals that in Singapore, mums are concerned about what constitutes a ‘balanced technology diet’ for their children and so often have a ‘hidden educational agenda’ with technology.

Net-savvy Singaporean mums strongly believe that technology has made information more readily available and convenient – they can find answers to queries or homework questions, as well as tips on how to handle certain situations or behavior.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia