Samsung opens Business Experience Studio in Singapore

The 2,150-square-foot studio aims to provide businesses with hands-on experience using Samsung’s enterprise solutions.

Samsung Electronics Singapore has officially opened its Business Experience Studio, a new space designed to help companies explore how Samsung’s technologies can support digitalisation across different industries.

The 2,150-square-foot studio aims to provide businesses with hands-on experience using Samsung’s enterprise solutions, including integrated hardware, software platforms, and partner technologies.

According to Samsung, the studio houses ten dedicated zones, each demonstrating real-world use cases for sectors such as retail, healthcare, education, hospitality, and public service.

Featured solutions include Samsung Knox for security, SmartThings Pro for automation and device management, and Samsung VXT, a cloud-based digital signage platform.

These technologies are presented in combination with Samsung’s commercial displays, mobile devices, and partner tools tailored to industry-specific workflows.

A key focus of the studio is its integration of Samsung’s technology with local partner solutions. One such example is a “Tap on Glass” contactless payment feature using Galaxy tablets, which demonstrates how payments can be automated without a separate POS system.