Igloo deploys AI travel insurance sales channel in Indonesia

It handles discovery to policy issuance in single conversational flow.

Singapore-based insurance technology company Igloo has launched an AI-powered travel insurance assistant in Indonesia that completes the full purchase journey within a single conversational interface.

The assistant, called Igi, is integrated into Igloo’s consumer platform igloo.co.id and is designed to handle product discovery, comparison, recommendation, payment, and policy issuance within one interaction, according to a media statement.

Igloo said Igi is available 24/7 and replaces a traditional telesales model for travel insurance, with escalation to human agents via WhatsApp for cases requiring assistance.

The company said the system differs from standard chatbot tools by functioning as a sales agent that manages the end-to-end purchase process.

“Igi takes that same infrastructure and puts it in front of the consumer. It sits with the customer, understands their trip, recommends the right plan, and closes the sale, at any hour, in minutes,” said Raunak Mehta, Co-Founder and CEO of Igloo.

The assistant is currently live in Indonesia, where insurance penetration stands at 2.7%, according to the statement.

Igloo said Igi aims to address barriers in the travel insurance purchase process, including product complexity, comparison across providers, and limited access outside business hours.

The company said users who engaged with Igi were 44% more likely to complete a purchase compared to those using the standard website experience, based on internal data provided in the statement.

It added that users in a hybrid flow converted at more than 1.7 times the rate at the point of purchase.

Igloo said it plans to extend the assistant to messaging platform WhatsApp and expand similar conversational AI capabilities to other insurance products, including motor and personal accident coverage.

The company said the launch forms part of its broader deployment of AI across underwriting, fraud detection, claims processing, and sales functions.

Follow the link for more news on

Igloo

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia