1 in 3 S’poreans visit Johor Bahru monthly for leisure

1 in 3 S’poreans would like to live and retire in Johor Bahru

Nine in 10 Singaporeans support the relaxation of border measures to allow more free travel across Singapore and Malaysia and vice versa, according to the SensingSG report.

31% or one in three Singaporeans travel to Johor Bahru at least once a month with 21% stating they have some form of investment there.

In addition, seven in 10 Singaporeans stated that they would travel to Johor Bahru monthly for lifestyle and entertainment, shopping and dining if more convenient travel measures such as RTS Link and passport-free travel were implemented.

Meanwhile, one in three say that they would buy a home and retire in Johor Bahru.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia