Starhub and Mediacorp form strategic partnership to unify TV content

The partnership also introduces flexible micro-packaging and free subscription options.

StarHub and Mediacorp have entered into a strategic partnership aimed at reshaping Singapore’s media and entertainment landscape.

Under the partnership, mewatch will, for the first time, offer StarHub TV+ content packages, consolidating a wider range of viewing options on a single platform.

Viewers will gain access to premium offerings such as the Premier League and over 7,000 hours of live sports, including racket sports, cricket, and golf, alongside a slate of Asian dramas and television shows.

The partnership also introduces flexible micro-packaging and free subscription options.

On the advertising front, the combined reach, platform integration, and access to first-party data will allow both companies to offer precision-targeted live TV ad insertion.

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