239 views

StarHub says goodbye to cable TV

It will offer seven new entertainment passes for different media categories.

StarHub is bidding farewell to old school TV by offering seven new StarHub Entertainment passes, an announcement revealed.

Customers can choose from the English Entertainment Pass, Movies Pass, Asian Entertainment Pass, Malay Entertainment Pass, Indian Entertainment Pass, Filipino Entertainment Pass and Sports Pass, which they can switch between anytime using the My Account online portal. All new and existing StarHub customers can sign up for the new entertainment passes.

Also read: StarHub to pull the plug on cable services in 2019

StarHub has also enhanced its multi-screen viewing experience under the new StarHub Entertainment Pass, to meet the on-the-go demands of viewers. All customers will reportedly receive the StarHub TV Go value-added service without any additional charge, allowing them to watch live channels on any device via StarHub Go.

All StarHub Mobile postpaid customers can stream unlimited content on StarHub Go without incurring any local data charges.

Meanwhile, customers subscribed to the passes can also enjoy complimentary access to StarHub’s partners’ apps, such as the BBC Player for English Entertainment Pass subscribers and HBO GO for Movies Pass subscribers.

Customers can sign up for the new entertainment passes via the StarHub Online store. 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.