Online ad revenues surge 25% in 2H11

The increase closed year 2011 with a total S$135.9 m.

According to the Interactive Advertising Bureau Southeast Asia Singapore Chapter, the Singapore Online Advertising Revenue Report reflected total Online Ad Spend of S$135.91 (US$107m) for the period January to December 2011.

Here's more from IAB-SE Asia:

The results also reveal a strong close to the year with a 25% increase in revenue numbers for 2H 2011 at S$75.6m, up from S$60.3m in 1H 2011. With the total percentage of Online Spend holding at a steady 8% both for 2H 2011 and across the full year as a whole, Singapore continues ahead of Hong Kong, although there is still some ways to go in catching up with more mature digital markets.

While the growth of 2H 2011 was certainly buoyed by an increased confidence in online advertising with positive sentiments across the board, the rise in numbers was also encouraged by significant contributions from new participants Tribal Fusion, Clozette and Job Street.

On the whole, however, the 23% CAGR for the 24-month period ended 31st December 2011 remains driven by Search and Display; the share of Search has continued to increase over the past three years at the expense of Display, as is consistent with more mature digital markets. And while CPM and Performance continue as the dominant revenue type, Tenancy has experienced a remarkable increase in market share – influenced by the increase in Classifieds and Display.

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