Social ad spend in Singapore to grow 10.3% in 2025

Social media dominance will fuel this growth.

In Singapore, social ad spend is expected to grow by double digits, reaching 10.3% in 2025, Dentsu reported.

This growth will be driven by the increasing role of social platforms as information sources and their dominance as the preferred retail channel for local consumers.

Dentsu also forecasts Singapore's Out-of-Home Advertising market to grow by 10.0% to US$164m in 2025. 

This growth is attributed to the adoption of advanced technologies and innovative content strategies.

In addition, AI is set to become a key player in delivering personalised and targeted advertising.