Where have the ads in SPH gone?

Print ad revenue fell by more than $3m, and blame goes to the property and vehicle sectors.

DMG & Partners Research noted:

3QFY11 print ad revenue declined by 2% YoY due to lower classified ads, in particular for the property and vehicles sectors. We believe that the lower ad placements for property was affected by the government’s recent property cooling measures dampening the property market, while the relatively high COE prices were likely to have affected the ad demand for vehicles. Going forward management still expects print ad revenue to continue to track domestic economic performance.

3QFY11 staff costs had fallen 8% YoY mainly due to lower variable bonus provisions (in line with the poorer performance from print ad revenue).

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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