Chart of the Day: Singapore ranks 4th in soft power in Asia

The Lion City ranks 20th globally in Brand Finance's Global Soft Power Index 2022.

Singapore ranked 4th in Asia in Brand Finance's Global Soft Power Index 2022.

China clinched the top spot in Asia, with Japan trailing close. South Korea ranked third.

The study defined soft power as "a nation’s ability to influence the preferences and behaviours of various actors in the international arena (states, corporations, communities, publics etc.) through attraction or persuasion rather than coercion."

Globally, Singapore ranked 20th, behind Denmark and Belgium.

Brand Finance ranked the 120 nations in their study based on the following factors: business and trade; governance; international relations; culture and heritage; media and communication; education and science; and people and values.

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Global Soft Power Index

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