DBS launches gen-AI coaching tool for employees

Guidance will be tailored based on employees’ role and internal mobility pathways.

DBS has launched iCoach, a generative AI (gen AI) platform coaching tool.

Developed in collaboration with Marshall Goldsmith—a coaching expert with over four decades of experience working with top CEOs and executives—iCoach is available 24/7 to provide the Singaporean bank’s employees with personalised career guidance.

Guidance will reportedly be tailored to each employee, drawing context of their roles, functions and internal mobility pathways to deliver relevant and actionable career advice, according to a press release.

DBS said that it made use of gen AI to address challenges in coaching, mainly delivering it at scale in an efficient and cost-effective manner. Coaching is usually done on a one-to-one basis, and can be costly.

The bank believes that employees at all levels would benefit from coaching by receiving expert advice on career development as well as topical issues such as work-life balance, personal and small team leadership, or mental wellness.

Data from International Coaching Federation and Better Up Career Coaching showed 7 in 10 or 70% of people in organisations who underwent coaching benefitted from improved work performance, relationships and more effective communication skills.

About 8 in 10 or 80% of people who received coaching also reported increased self-confidence.

Follow the link for more news on

DBS

A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia