, Southeast Asia
387 views
Photo by Pixabay.

SIA taps Mastercard for Southeast Asia loyalty card programs

The co-branded credit and debit card programs offer new ways to earn KrisFlyer miles.

Mastercard has announced a five-year partnership with Singapore Airlines (SIA) for SIA’s upcoming card programs in Southeast Asia.

Mastercard will be the preferred partner for card programs in Cambodia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, the two companies announced in a press release.

The co-branded credit and debit card programs across Southeast Asia will offer a range of benefits, including earning KrisFlyer miles for everyday spends, accelerated mile accrual, and redemption opportunities that count towards KrisFlyer status upgrades.

The collaboration also includes the extension of Mastercard's Priceless platform to SIA’s KrisFlyer members.

ALSO READ: Mastercard and Alipay enable real-time remittance in over 180 markets

The first product under the new partnership has already been unveiled in Thailand, with the UOB KrisFlyer World and UOB KrisFlyer World Elite Credit Cards. Travel benefits offered include complimentary limousines services to and from airports around the world and access to airport lounges. 

The move comes as consumers are increasingly prioritising their travel spend on experiences over goods, noted Mastercard’s Singapore Country Manager Deborah Heng, citing a study by the Mastercard Economic Institute.

“Mastercard’s Priceless program aligns closely with the desires of SIA's international audiences, giving them the opportunity to indulge in unique and exclusive experiences and create unforgettable memories," Heng said.

ALSO READ: Mastercard's Matthew Driver on how AI can boost loyalty programs, regulatory compliance

According to the Mastercard Economic Institute’s Economic Outlook 2024, consumers across Southeast Asia will continue to allocate more spend to discretionary items over essentials this year, with travel as a priority.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!