StashAway sees investment deposits double in 2024

Its HNW and emerging HNW were more likely to invest in a diversified portfolio.

Wealth management platform StashAway saw its investment deposits more than double in 2024 compared to a year earlier.

In a press release, the Singapore-headquartered investment company observed its investors “embrace diversified, long-term wealth-building strategies” amidst an era of interest rate cuts.

“We always encourage everyone to invest consistently, regardless of the market conditions, and we’re heartened to see that our clients are embracing this approach. The significant increase in investments reflects not only their trust in us but also in the principles of sustainable wealth creation,” said Stephanie Leung, chief investment officer at StashAway.

Tightened monetary policies, geopolitical tensions and inflation concerns in 2024 also helped push high-net-worth (HNW), and emerging HNW clients of StashAway Reserve to invest in a diversified portfolio.

Over 3 in 4 or 76% of StashAway Reserve clients in Hong Kong now hold a general investing portfolio, which offers a diversified exposure to geographies and asset classes like equity, bonds, and gold.

In terms of portfolio returns performance, for the year 2024, the General Investing powered by StashAway portfolios were up between 2.4% and 15.7% (in USD terms), depending on the portfolio’s risk level, StashAway said.

StashAway Reserve was launched in March 2024. Reserve clients account for 50% of assets under management (AUM) in StashAway’s Hong Kong business.

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