Prince Charles Crescent to go for $750 to $850 psf ppr

Knight Frank also predicts a selling price of $1,500 to $1,600 for the 2.38-ha government land residential site.

"We expect keen interest for this site of 5 to 8 bidders given its prime location," added Knight Frank in its comments after the Urban Redevelopment Authority announced that the Prince Charles Crescent land parcel was up for public tender.

"The site is within close proximity to Redhill MRT station and is well-connected to the CBD, Orchard Road and Sentosa via Tanglin Road and Alexandra Road. The future development may enjoy unblocked views of the landed estates at Chatsworth Park and Bishopsgate," Knight Frank added.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia