Chart of the Day: Local buyers account for 78% of home deals in 2019

About 78% of transactions were those with known resident status.

This chart by Edmund Tie shows that the majority of property buyers in 2019 were locals, with around 78% of total private home transactions were those with known resident status.

Meanwhile, the proportion of foreigner buyers saw a slight uptick in the last two quarters of 2019 at 7% per quarter.

Mainland Chinese buyers were said to contribute the highest proportion amongst foreigners, making up with 27.1% of transactions in 2019.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia