Chart of the Day: Volatility dampens property market sentiment

Total primary sales dropped 23% MoM to 2,057 units in May.

Savills Research reported:

The ongoing volatility in the global environment has started to dampen property market sentiment slightly in the first two months of Q2. Total primary sales (including executive condominiums [ECs]) fell 12% month-on-month (MoM) to 2,670 units in April and a further 23% MoM to 2,057 units in May. However, on a YoY basis, demand leapt 61% to 12,978 units in the first five months of this year.

The softening in demand could have been caused by lesser launches of large projects (>100 units) in recent months. In Q2/2012, although there were 14 major projects launched, only one, Eight Riversuites, was a mega project with 862 units. Midsized developments launched include 1 Canberra (665 units), River Isles (610 units), Flo Residence (530 units) and Sky Habitat (509 units). These launches saw a relatively healthy take-up with most projects snagging more than 100 sales within the first month of their launch.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.