,Singapore

GuocoLand partners with Showsuite to digitalise bookings, purchases

This completes GuocoLand's digital transformation of the home-buying process.

GuocoLand and Showsuite announced the signing of an agreement to digitalise the booking and purchase process of GuocoLand's entire residential portfolio in Singapore, including the upcoming mixed-use development at Lentor Central. It is slated for launch in 2022.

Showsuite, a Singapore-based property technology company, will build an application programming interface (API) between its digital booking platform to GuocoLand's back-end systems to enable a seamless, holistic, and transparent home-buying experience.

The digitalisation of the sales and the booking process is critical for increasing operational efficiencies and improving the home buying experience by removing the physical visits and document signings to finalise deals. Furthermore, it reduces turnaround time and allows home buyers to access transaction updates online.

According to the general manager for residential, Dora Ching, "This partnership is part of GuocoLand's digitalisation drive in leveraging technology to enhance our business and operation processes and future-proof the group. We are confident that such innovations will pave the way for a more efficient, transparent sales platform and a more seamless experience for all homebuyers in future."

In August 2021, GuocoLand announced a pilot project with OCBC Bank and fintech company Doxa to streamline the procurement-and-payments workflow processes for development projects by digitally connecting property developers with banks, contractors, suppliers and consultants in the built environment value chain.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Jalan Tembusu, meanwhile, saw a strong performance due to the opportunity present in the area.
Users can now link accounts from Bank of China, DBS, Maybank, OCBC, StanChart, and UOB.
The new deal also extends SIAEC’s existing on-wing care services with Rolls-Royce.
Prime office rents rose 1.5% QoQ in the fourth quarter of 2021.
Completion of the acquisitions is expected to take place from H2 2022 to Q1 2024.
The Jalan Tembusu site hit a new record land rate of $1,302 psf ppr.
'Long COVID' is experienced by people who have symptoms that drag for a month.
This is according to interest rate forecasts from OCBC. 
Seven in 10 Singaporeans are looking to switch jobs in 2022.
DairyFarm had the most growth.
A continued expansion of the VTL program strengthened this performance. 
The resumption of data centre development came with new conditions.
The digital platform will use the fund to strengthen haulage capacities.
This is part of its continued support for the vaccination and booster drive.