Here's the impact of the new property measures on August home sales

Stonger demand for EC segment.

According to OCBC Investment Research, URA reported that a headline total of 1,468 new private homes (including 726 EC units) were sold in Aug 2013, which was up 147% MoM and down 5% YoY.

OCBC noted that the market is still finding its legs after the TDSR measures which have pushed buyers to further focus on issues of availability of credit and affordability.

One key impact is that significant demand has moved to the EC segment, which allows for HDB upgraders to access larger amounts of credit versus private property. EC sales were bullish in Aug 13 with 726 units sold – this constituted 49% of the 1,468 headline number and increased a whopping 548% MoM and 515% YoY.

EC projects launched in Aug 13 showed strong take-up rates, with Ecopolitan (512 total units, Punggol Walk) selling 335 units at a median S$793 psf and Lush Acres (380 total units, Sengkang West Way) selling 311 units at a median S$790 psf.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia