Home sales in the OCR plunged 59.9% in April

Only 727 units were sold.

According to Colliers International, launch volume in the Outer Central Region (OCR) fell sharply as developers released only 763 units. This translated to a 67.5% fall from the record high launch volume of 2,350 units in March. As a result, home-buying in the OCR fell 59.9% as homebuyers took up 727 units in April.

Here's more:

The dearth in new releases, particularly major project launches saw the market share of launch and sales in the OCR falling from 67.4% and 64.9% in March 2013 to 65.9% and 52.9%, respectively in April.

Mainly mid- to small- scale projects were debuted in the OCR. These include the 160-unit Midtown Residences which is part of a mixed residential/retail development in Hougang (51 units sold) and the 130-unit E Maison (19 units sold), both of which are fully launched, as well as the 171-unit Jade Residences (79 units sold out of 100 units launched), the 36-unit Garden Park Residences (8 units sold out of 36 units launched) and the 27-unit Charlton 27 (3 units sold out of 27 units launched). Notably, the 48-unit mixed development Spazio@Kovan is fully sold within the month.

With limited new launches, homebuyers looked to previously launched projects such as D-nest and Urban Vista, which further sold 92 and 73 units respectively.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia