Mass market is not cool for now

It is too early to turn positive on residential developers, says MayBank KimEng.

Here's from Oii Yi Tung, analyst at MayBank KimEng:

The implementation of the 3-10% Additional Buyer’s Stamp Duty (ABSD) last December took the market by surprise, but its impact on the take-up of mass market projects has not been as dire as feared. Foreigners, the target of the latest housing curbs, did buy fewer units in January but the slack was picked up by Singaporeans and PRs, who constituted about 90% of buyers in recent launches. However, we think it is too early to turn positive on residential developers.


Developer sales in January beat expectation.

A total of 2,077 homes (including 205 EC units) were sold in January, a sharp increase from the 670 units moved in the previous month. A staggering 96% were units priced below $1,500 psf, suggesting that nearly all of the action was in the mass market segment with very few sales in the mid- and high-end segments.

Mixed developments were the top-selling projects, such as Watertown ($1,169 psf) and The Hillier ($1,289 psf).

Developers are still landbanking.

The first two tenders for 1H12 Government Land Sales (GLS) sites sold well, with seven developers making bids in each tender and top offers that are rather bullish, presumably encouraged by the strong take-up in mass market projects.

To recap, the 1H12 GLS programme has a reduced supply of residential land but a bigger allocation to EC sites, yielding 7,020 units (41% EC), down from 8,115 units (14% EC) in 2H11.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.