Seriously, Singapore homes are still affordable

Mortgage-income ratio is just 24%.

According to CIMB, general affordability, surprisingly, remains very firm, with the average household income for the top 25th quartile rising faster than home prices, and the average mortgage-income ratio for private properties estimated at just 24%.

"This is near a 20-year low (more affordable) based on our estimates. A key reason for this is the structural shift in demand for smaller units, with the average unit size sold falling from 1,270psf in 2007 to 788sf in 1Q13," CIMB said.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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