What’s the secret behind Lake Life’s success?

It was the biggest seller in November.

The Lake Life EC development in Jurong emerged as the runaway winner in November’s EC sales.

The project sold 533 of its 546 units at a median price of $869 psf, outstripping other newly-launched projects such as Bellewaters at Anchorvale Crescent and Bellewoods along Woodlands Avenue.

According to JLL, Lake Life enjoyed a unique selling proposition of having the attributes of the Jurong Lake District that attracted buyers more easily and achieving optimistic pricing.
“On the other hand, Bellewaters and Bellewoods had more mediocre attributes and coupled with firm pricing, achieved slower sales response. This indicates that EC buyers have become more price sensitive but are willing to pay a premium for a project with strong attributes,” noted JLL.

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