What drove Bagnall Haus project sales?

The project had more than 60% take-up rate in its first weekend.

Prime location, reasonable price, and a 15-year pent-up demand for a new project and its freehold tenure drove sales at Bagnall Haus, one of the first condo project launches in Singapore this year.

Mark Yip, CEO of Huttons Asia said the project sold over 60% of its total units on its launch weekend.

“It is also rare to find a freehold project at the doorstep of an MRT station. Buyers were convinced of the benefits from the upcoming Bayshore precinct transformation,” Yip said

Ismail Gafoor, CEO of PropNex agreed saying that the average price of all units sold on Saturday was around $2,490 psf, which they think is compelling for a well-located freehold development.

“We reckon buyers saw value in the project, given that some 99-year leasehold OCR new launches had fetched an elevated $PSF price – for instance, Chuan Park achieved an average price of $2,579 psf when it was launched in November 2024,” Gafoor said.

Apart from the competitive pricing and the freehold land tenure, Bagnall Haus’ location attributes also stand out. It is virtually at the doorstep of the upcoming Sungei Bedok MRT interchange station and Bedok Food Centre, it is also a short walk to the Upper East Coast Bus Terminal, as well as to shops at Eastwood Centre.

Meanwhile, schools nearby include Temasek Primary and Temasek Secondary School, Bedok Green Primary School, and Anglican High School. A short distance from the project, there are also ITE College East, and the Singapore University of Technology and Design in the Upper Changi area.

Future developments nearby – such as the new Bayshore housing precinct and transformation in the Changi Region – also offer potential growth upside and will inject more vibrancy into the area.

Aside from Bagnall Haus, The Orie also saw an extremely successful launch.

Follow the link s for more news on

Huttons Asia

PropNex

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia