Yanlord Land pre-sells 94.3% of Nanjing Yanlord Yangtze Riverbay Town

Just in its opening weekend.

In a release, Yanlord Land Group Limited (Yanlord) announced that it had sold 94.3% or 336 of the 356 apartment units during the first two days of its inaugural launch of apartment units at Yanlord Yangtze Riverbay Town (Phase 3) in Nanjing on its launch weekend beginning 29th June 2013.

An average selling price (ASP) of approximately RMB27,223 per square metre (sqm) was achieved for the 44,395 sqm gross floor area (GFA) sold. The total contracted pre-sales derived from the Launch for the first two days amounted to approximately RMB1.209 billion.

Commenting on the Launch of the apartment units, Yanlord’s Chairman and Chief Executive Officer, Mr. Zhong Sheng Jian, said, “Sustained demand for quality developments by discerning customers continue to drive our sales performance.

"While market uncertainties arising from the introduction of regulatory policies by the PRC central government have impacted sentiments within the sector, the positive market response during the opening weekend for the Launch stands testament to the strong support and confidence that Nanjing residents place in the Group’s ability to deliver quality developments and further reflects the Group’s brand equity as a leading high-end developer within China.

"Moving forward, we remain steadfast in our commitment to build internationally recognised developments and will seek to consistently exceed the expectations of our discerning customers.”

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia