43% of S’pore retailers struggle with brand awareness: survey

Ad and email fatigue amongst the main hindrances in building brand awareness for retailers.

In Singapore, 43% of retailers struggle with brand awareness when engaging with customers at the start of the consumer journey, Twilio reported.

Singapore retailers also face challenges in brand conversion (24%) and retention (22%).

The survey also revealed that overcoming ad and email fatigue is the biggest challenge (32%) retailers face in building brand awareness, followed by a limited understanding of consumer behavior (29%) and difficulty measuring marketing effectiveness (28%).

Meanwhile, 63% of Singapore consumers prefer interacting with brands online through websites, mobile apps, email, e-commerce marketplaces, or social commerce sites, whilst 25% are most responsive in brick-and-mortar shops.

To improve customer experience, Singapore retailers leverage customer data to personalise experiences (45%), expand communication channels (22%), and increase communication frequency with customers (18%).

In the next 12 months, Singaporean retailers will explore new customer engagement methods, including influencer engagement (29%), gamification (22%), and live streaming (18%).

Follow the link for more news on

e-commerce

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia