Here’s how different shopping areas fared during the Great Singapore Sale 2015

Orchard Road had the highest foot traffic.

A study by AdNear showed how different shopping areas fared during the peak of the Great Singapore Sale 2015.

AdNear discovered that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.

The study found that Orchard Road was mostly preferred by females, whereas Marina Square was seen as the preferred shopping destination for males.

The report also showed that Sunday was the favourite day for a shopping spree among females, whilst men favoured a mid-week splurge, with footfall at its highest on a Tuesday.

Despite the preference for different days, both genders chose to shop between 5pm and 9pm. While Marina Square had many people coming from various locations within Singapore, Orchard Road and Novena Square saw shoppers coming from its nearby locations.

On the contrary, Suntec City, Raffles City and Bugis Junction had shoppers coming from all parts of Singapore. Suntec City was the go-to shopping location for Working Professionals, while Homemakers ventured to Novena Square to get their shopping done.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia