Here's what smokers must be looking for when buying a cigarette starting March

Without the revised ‘SDPC’ mark, it's deemed illegal.

From 1 March 2013, all cigarettes sold in Singapore must carry the revised ‘SDPC’ (Singapore Duty-Paid Cigarette) mark. The new mark features a series of vertical bars around the cigarette stick, a measure to allow enforcement officers and the public to be able to better visibly differentiate duty-paid cigarettes from contraband cigarettes.

To facilitate manufacturers and retailers phase in the revised SDPC mark, Singapore Customs allowed the sales of the cigarettes bearing the revised mark from 1 December 2012. With effect from 1 March 2013, cigarettes without the revised ‘SDPC’ mark will be deemed illegal.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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