How Courts Asia will benefit from Singapore's 6.9m population target

It's looking at $16.8m sales growth.

According to Phillip Securities, based on the latest government projection, Singapore’s population could rise up to 6.9 million by 2030. With 2012 mid-year estimated population of 5.3 million, and assuming a straight line increase, this implies an increase of 85,820 people per year.

With a total fertility rate of 1.29 as at 2012 in Singapore, this increase in population is expected to come from having more foreigners, likely with considerable purchasing power and need for household products.

"Based on a forecast spending of S$2,000 per person yearly, this translates to S$16.8 million increase in sales yearly, based on market share assumption of 9.8%. This represents 2.3% of FY2012 total sales revenue," Phillip Securities said.

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