Singapore live commerce sales to hit $1.67b in 2025

DBS said the sector is expanding at a CAGR of 16% and could double to $8.47b by 2030.

Singapore’s live commerce market is projected to generate up to $1.67b (US$1.3b) in sales this year, accounting for about 40% of the local social commerce sector, according to DBS.

The social commerce market overall is expected to reach $4.11b (US$3.2b) in 2025.

DBS said the sector is expanding at a compound annual growth rate of 16% and could double to $8.47b (US$6.6b) by 2030, with live commerce comprising more than a third of the total.

Higher engagement and real-time interaction make live selling more effective than traditional e-commerce, with conversion rates up to 10 times higher, according to McKinsey research cited by the bank.

In what it described as a first amongst Singapore banks, DBS is working with small and medium-sized enterprises and heartland merchants to build livestream selling capabilities through workshops and live sessions.

The bank partnered with TikTok and Boom Media to conduct training on content creation, presentation, and viewer engagement, with over 70 participants to date.