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RETAIL | Staff Reporter, Singapore
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Yolé Ice Cream opens flagship store in Singapore

It has had around 5,000 visits a week since its opening.

Yolé Ice Cream has premiered its flagship store in the world at VivoCity in Singapore, offering an interactive experience for its customers.

It also offers an extensive menu of flavours and formats for customers to choose from. 

Launched in 2018, Yolé has been well-received due to its product innovations, including the first soft ice cream and frozen yogurt with no sugar added in the world. The store in VivoCity had around 5,000 visits in the first week after its opening.

“With our flagship at VivoCity, we want to create a space where Singaporeans and visitors can explore this revolutionary ice cream and discover that healthy and tasty can go together,” said Miguel Diaz, chief executive officer at D+1 Holding, the company that markets Yolé Ice Cream.

“We have a very ambitious plan to bring Yolé everywhere around the globe. Yolé’s expansion is based on an omnichannel strategy that includes franchisees and retail distributors in the FMCG sector,” he added.

Yolé is currently present in more than 600 supermarkets and in six countries, with plans to expand to Europe and America in the future.

“Yolé offers a franchise that requires a low entry investment and a high return in a short time. The multichannel presence increases brand awareness exponentially that benefits consumers, distributors, and the brand,” Diaz said.
 

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