Chart of the Day: Singapore’s Pay TV market losing signal to Netflix and Hulu

2015 looks terrifying without major sporting events.

SingTel added just 1k new subscribers in the quarter, while StarHub added about 4k, but the worry is that ARPUs appear to have hit a plateau as had been expected by analysts.

According to OCBC Investment Research, SingTel's ARPU has flattened out at S$41 since 2QCY14, and likewise for StarHub's ARPU, which has flattened out at S$51.

ARPU is expected to stay at its level, as there are no major sporting events for 2015.

The major threat would be from OTT (Over-the-Top) streaming. With the use of VPN (Virtual Private Networks), viewers will be able to subscribe for services from online providers like Hulu, Netflix, to get access to a larger library and even sports content like BPL; this at significantly lower price points.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia