Daily briefing: What you need to know about the Walk2Ride programme

Think more pedestrian overhead bridges with lifts.

Under the government's "Walk2Ride" programme, developments within a 400m radius of all MRT stations and within a 200m radius of all LRT stations and bus interchanges will be covered. See the story here.

Millions will be spent to build longer sheltered walkways, lifts to pedestrian overhead bridges, and noise barriers along train tracks. Watch the report here.

In other news, Prime Minister Lee Hsien Loong’s message during the People’s Action Party rally at Rivervale was that the PAP is on the people’s side. Read about it here.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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