SMRT reveals 5-point growth strategy

Will it be a less bumpy road for them?

According to SMRT Corporation's CEO Desmond Kuek, while recent events have affected public confidence in the company, the management is determined to put these behind and move forward.

Speaking at SMRT's 14th Annual General Meeting last July 29, Kuek revealed in his speech that the company is taking firm steps to focus on five strategic areas.

First, it will continue to improve Operational Performance in safety, reliability and capacity.

"We have started work to renew our ageing network on the NSEW Lines. These include changing out sleepers, signalling and third rail systems, as well as the acquisition of new trains and upgrading of old ones," he said. 

Second, it will enhance its Customer Experience on the ground.

"We are doing more in preventive and predictive maintenance, investing in Service and operational staff in stations and interchanges, and improving our communication and engagement efforts with passengers so that they can have a more positive experience despite the discomfort and inconvenience," he noted.

Third, it will continue to strengthen our Workforce Health, anchoring each one of itsstaff on a clear vision and strong shared values, nurturing them to be their best. 

Fourth, to entrench Organizational Excellence, SMRT will continue to manage risks and costs, and ensure the highest level of governance, safety and security.

Finally, we are committed to ensure Sustainable Growth and deliver shareholder value. Looking ahead, I am optimistic about our longer term growth prospects.

Kuek stressed that he is optimistic about SMRT's longer term growth prospects.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.