, Singapore
241 views
Photo by Suhyeon Choi on Unsplash

8 in 10 Singaporeans would rebook an airline offering quality inflight WiFi

They value connectivity when flying.

Airlines seeking to attract more Singaporean passengers may want to look into improving their inflight Wi-Fi as 74% of them value connectivity when flying.

According to a survey by  Inmarsat Aviation, 81% of  Singaporean travellers would also rebook an airline based on quality inflight Wi-Fi experiences.

Whilst most Singaporean passengers (83%) connect to inflight Wi-Fi, 51% will not do so if it costs money.

The survey said passengers connect to inflight WiFi to work (43%) while in the air, whislt others just want to entertain themselves (49%) or check the airline app (39%).

“Passenger demand for fast and reliable Wi-Fi has never been higher, so providing access to such services is essential for airlines. This also serves as the foundation to enhance the overall onboard experience through digitalisation, which our survey results indicate will not only be embraced by passengers, helping to drive their future brand loyalty but also unlocks even greater revenue generation opportunities for airlines across the Asia Pacific,” said Inmarsat Aviation's Asia Pacific Regional Vice President, David Coiley.

Follow the link for more news on

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Exclusives

Monday.com picks Singapore for Southeast Asia expansion
Its in-house designers created Singapore-inspired artwork in the company's colors.
Tsuklio targets dual-income families in Singapore expansion
The Japanese meal subscription platform logged 3,000 pre-registrations before launch.
Choosier Asia buyers steer auctions toward rare art
Collectors are bidding harder for works with clear ownership histories.