SIA to open training centre to public for the first time

In line with the group's SG50 activities.

According to a release, Singapore Airlines (SIA) will open the doors of the SIA Training Centre to the public for the first time, as part of the Airline’s SG50 activities.

To be held on 25 July 2015, the SIA Open House will provide visitors exclusive access to behind-the-scenes training of the pilots and cabin crew of SIA. The one-day event will be held from 9am to 6pm.

Activities will include walking tours of the Flight Simulator, Safety Training as well as Cabin Crew training facilities. Visitors can also participate in an all-day carnival and visit the SIA Heritage Gallery showcasing SIA’s development over the years.

Children aged between 4 and 10 can also participate in an exclusive Junior Cabin Crew Experience. This 60-minute activity will provide children an opportunity to don the iconic SIA cabin crew uniform, learn more about the renowned service attributes of crew, as well as role-play with a parent in a replica of the SIA A380 Business Class cabin.

Mr Christopher Cheng, Singapore Airlines’ Senior Vice President Human Resources and Chairman of the SIA Open House and Art Competition Committee, said, “It has been an exciting year for Singapore Airlines as we celebrate the nation’s 50th Birthday while giving back to the community. Through the Open House, we aim to provide a unique and memorable experience for the public to see what goes on behind the scenes at SIA.”

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.
The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.
If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia