SIA impatient to restore non-stop flights to New York

It will last for 19 hours.

Singapore Airlines Ltd. is impatient to restore nonstop flights to the U.S., according to a report by Bloomberg.

The airline is in talks with Airbus Group SE and Boeing Co. on developing a plane with new technology that would allow it to fly nonstop to the U.S. profitably, Singapore Air Chief Executive Officer Goh Choon Phong said. In 2013, the carrier stopped the 19-hour trip from Singapore to New York, adding about five more hours to travel between the cities.

Reviving nonstop flights to the U.S. will help the carrier fill a gap in its network that’s benefiting Asia-Pacific rivals Cathay Pacific Airways Ltd. and Qantas Airways Ltd. The all-business-class daily flights from Singapore to Los Angeles and Newark, New Jersey, ended as the routes were not profitable with aircraft that flew with four engines, analysts said.

Read the full report here.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia