SIA's passenger yields drop to near 4-year lows

It's sacrificing yields to defend market share.

According to a report by Reuters, struggling Singapore Airlines Ltd is showing little sign of a recovery with passenger yields falling to near four-year lows, highlighting SIA's eroding pricing power in a weak market for premium airlines.

SIA's yields fell for the third consecutive quarter as it faced stiff competition on its medium and long-haul routes from Gulf carriers such as Emirates Airline and others including Malaysian Airline System Bhd and Cathay Pacific Airways Ltd.

Read full report here.

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