Singapore Airlines invests nearly $95M for cabin upgrade

Economy class will have bigger personal LCD monitors.

Singapore Airlines will be investing nearly SGD$95 million to refit ten Boeing 777- 200ER aircraft with new long-haul cabin products to provide customers with additional space and comfort.

The cabin upgrade programme will provide greater product consistency across the Airline’s long-haul fleet, with Business Class seats that convert into full-flat beds and larger in-flight entertainment screen sizes for both Business Class and Economy Class.

The first refitted B777-200ER will operate between Singapore and Amsterdam from 13 January 2013. Upgraded B777-200ERs will be deployed to more destinations in Europe and to points in India, South Africa, Australia and New Zealand as additional aircraft are refitted.

In Business Class, the richly upholstered leather seat reclines up to 125 degrees and unfolds into a 76-inch full-flat bed. Also featured on the Airline’s Airbus A340- 500, A380 and B777-300ER fleets, the forward-facing, four-abreast 1-2-1 configuration offers all customers direct access to the aisle. The award-winning KrisWorld in-flight entertainment system also features a 15.4-inch LCD monitor and an extensive selection of audio and video programmes.

In Economy Class, personal LCD monitors will be upgraded to 9 inches from 6.5 inches. Seat covers, designed by Givenchy, will also feature soothing colours as well as richer and softer fabrics, similar to those found on Singapore Airlines’ A380s and B777-300ERs.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia